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Research papers

Brief by name, brief by nature

The use of research by local companies in the Middle East region is increasing. While these companies understand the value of research and, in broad terms, what they want from a study, the buyers are often non- researchers who do not fully appreciate...

Catalogue: MENAP Forum 1996: Pressure On Profit
Author: Nigel W. Dix
March 1, 1996
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Citation

Dix, N. W. (1996a, March 01). Brief by name, brief by nature . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/brief-by-name-brief-by-nature-


Research papers

Product testing

This paper sets out to demonstrate that effective product testing can be and is carried out in Arab countries, employing basically the same techniques as in Europe or elsewhere. As the title implies, the paper argues that there is no significant...

Catalogue: Seminar 1987: Research In Arab Countries
Author: Nigel W. Dix
June 15, 1987
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Citation

Dix, N. W. (1987a, June 15). Product testing. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/product-testing